Corporate site for an international education consultancy: trust, lead generation, and content that guides students and families from first click to enquiry.
Industry: Education consulting
The challenge
- Prospective students and parents needed clearer pathways by destination, programme type, and stage of the journey.
- The consultancy competes on credibility; the old site did not fully convey outcomes, process, or consultant access.
- Lead capture had to work across regions and devices with minimal friction while still qualifying intent.
What we did
- Restructured content around student journeys: discover → compare → apply, with explicit CTAs to book consultations.
- Designed a credible, calm visual system suited to education—not aggressive retail patterns—while staying technically fast.
- Implemented forms and tracking that respect consent and regional expectations.
- Built with SEO in mind for programme- and destination-led queries the business cares about.
Results
Clearer user journeys
Visitors find relevant programmes and next steps without hunting through static pages.
Lead quality
Forms and consultation CTAs communicate what happens next to improve qualified enquiries.
Trust & performance
Professional presentation plus fast loads support both parents and mobile-first students.
Focus areas
- Lead generation
- Multi-step content
- SEO
- Forms & CRM-ready