E-commerce for a multi-channel licensed goods retailer: performance under traffic spikes, rich merchandising, and integrations that stay reliable.
Industry: Licensed retail & collectibles
The challenge
- Peak demand and promotional traffic stressed the previous experience; slow pages and checkout friction hurt conversion when it mattered most.
- Large catalogues with many variants and licensing constraints needed disciplined product data and navigation, not just a theme.
- Third-party tools (payments, shipping, marketing) had to stay in sync to avoid overselling and customer service load.
What we did
- Rebuilt the customer-facing experience around performance: modern front end, image optimisation, and caching strategy suited to high traffic.
- Structured category and product UX for discoverability, with mobile-first patterns for the majority of sessions.
- Hardened integrations and error handling so fulfilment and payments fail gracefully and visibly to the team.
- Implemented observability and release practices so fixes and campaigns can go live with confidence.
Results
Conversion-focused UX
Clearer paths from browse to checkout, especially on mobile, during campaigns and peak periods.
Reliability under load
Architecture and caching tuned so the store stays responsive when traffic spikes.
Maintainable growth
Team can extend merchandising and integrations without fighting legacy constraints.
Focus areas
- E-commerce platform integration
- Performance tuning
- Mobile UX
- Third-party APIs