Digital presence and workflows for a B2B packaging supplier: catalogue discovery, quoting context, and a credible enterprise-grade experience.
Industry: Industrial packaging
The challenge
- Prospects needed to understand complex product ranges quickly, while the sales team needed fewer repetitive qualification calls.
- Legacy brochure-style pages did not reflect the scale of the operation or support downstream digital marketing and partner links.
- Stakeholders wanted a platform that could evolve: content updates, landing pages, and eventually deeper tools without a rip-and-replace.
What we did
- Built a fast, structured site with clear navigation by product families and use cases, optimised for both humans and search.
- Aligned messaging and UX with how B2B buyers actually purchase: specs, trust signals, and friction-free paths to contact.
- Set up a maintainable content and component model so marketing can grow pages and campaigns without developer bottlenecks.
- Tuned Core Web Vitals and technical SEO so campaigns and organic discovery land on pages that load and convert.
Results
Stronger first impression
Enterprise buyers get a clear, credible snapshot of capabilities and range from the first visit.
Marketing-ready foundation
Structure supports landing pages, campaigns, and ongoing content without rebuilding the site.
Technical performance
Fast, stable pages support both user experience and search visibility.
Focus areas
- Next.js
- Technical SEO
- Component-driven content
- Analytics-ready