Choize sells lifestyle products direct to consumers and needed a net-new digital flagship rather than unpicking someone else’s failed build. Codestern stood up a full Shopify B2C store—brand-forward UX, catalogue structure, payments, and the merchandising patterns needed for promos and range growth—aligned with how the business wants to present itself online.
Industry: Online lifestyle & retail
Greenfield Shopify programme: from blank slate through iterative build, content and catalogue setup, launch, and handover with training—focused on a distinctive lifestyle brand experience, dependable checkout, and admin workflows the team can run without constant engineering support.
The challenge
- Without a purpose-built owned store, brand storytelling, promotions, and product discovery were fragmented across channels or informal tooling.
- The customer path from inspiration to payment had to feel cohesive with Choize’s creative direction—not a generic theme bolted under the logo.
- Mobile-first behaviour demanded crisp navigation, reliable cart and checkout, and pages that stay quick as the catalogue widens.
- The team wanted predictability after launch: admin they can trust for discounts, launches, and content updates.
What we did
- Delivered a new Shopify storefront end to end: information architecture, design implementation in theme, product and collection setup, and integrated payments suitable for UK retail.
- Built reusable modules for hero content, featured products, and promotional zones so marketing can rotate campaigns without redeploying code.
- Emphasised conversion hygiene—clear CTAs, transparent delivery and policy entry points, and checkout testing across common devices.
- Documented handover tasks and trained stakeholders on products, orders, and storefront content so day-two operations are sustainable.
Results
Purpose-built digital flagship
Choize gains a single Shopify property shaped around its brand and catalogue, rather than adapting a legacy compromise.
Headroom for growth
Promotional layouts and collection logic support launches and range expansion without rebuilding the storefront each time.
Operational confidence
Staff can manage merchandising and core configuration in Shopify admin, shrinking the gap between intent and what shoppers see live.
We wanted our own store, done properly—not a patch-up. Codestern launched us on Shopify with a site that finally matches our brand end to end. Promotions and new drops are manageable in admin, and checkout just works, which is exactly what we needed at this stage.
Focus areas
- Shopify
- D2C e-commerce
- Brand & lifestyle UX
- Promo & catalogue patterns
- Checkout & payments
- Handover & training