B2C platform for Choize: conversion-led UX, strong brand presence, and infrastructure that supports catalogue and campaign growth.
Industry: Online retail
The challenge
- The business needed a modern storefront that could grow with range expansion and frequent promotional updates.
- Customer journey from discovery to purchase had to feel cohesive with brand creative, not bolted on.
- Technical debt in previous setups made simple changes risky and slow; the team wanted predictability.
What we did
- Delivered a fast, component-based storefront with reusable promos, featured products, and content zones.
- Prioritised mobile conversion: clear CTAs, simplified filters, and dependable cart/checkout behaviour.
- Set up integration patterns for payments, fulfilment, and marketing tags with privacy-conscious defaults.
- Documented handover so internal teams and partners can operate day to day with minimal friction.
Results
Faster iteration
Marketing and merchandising can launch updates without waiting on fragile legacy deploys.
Stronger conversion path
UX focused on clarity from landing to payment, especially on mobile.
Stable foundation
Codebase and hosting aligned for ongoing SEO and performance work.
Focus areas
- D2C e-commerce
- Promo & catalogue UX
- Mobile-first
- Integrations