B2C & e-commerce
British Souvenirs
New Shopify store: gifts, souvenirs & seasonal campaigns
British Souvenirs trades gifts and souvenirs for UK and visitor audiences—often across more than one house brand. There was no dependable owned store to match that ambition; Codestern delivered a new consumer Shopify site from the ground up: structure, content, creative, payments, and the back-office habits the team needs to run peak weeks and seasonal pushes.
Industry: Retail souvenirs & gifts
Greenfield programme on Shopify: discovery, build, and multiple refinement passes, then launch, handover, and training for staff on store admin, catalogue updates, and campaign content—so merchandising matches what shoppers see on the site.
The challenge
- Starting without a robust first-party storefront meant uneven digital revenue, manual workarounds, and limited room to run coordinated campaigns across ranges.
- The offer mixes impulse gifting, souvenirs, and broader gift-shopping missions; navigation and collection logic had to stay clear so different buyer intents do not collide.
- Tourism- and season-driven traffic expects fast pages on mobile, quick answers on delivery and trust, and a catalogue that can be updated when stock or promotions change.
- Marketing and operations needed one stack where promoted collections and the live storefront stay aligned, without developer involvement for every tweak.
What we did
- Chose Shopify as the commerce core and built out a full B2C experience: page hierarchy, copy and content blocks, visual direction, product and collection templates, and checkout with a supported payment setup.
- Implemented patterns for featured ranges, seasonal highlights, and reusable landing structures so campaigns can ship through Shopify admin.
- Tuned UX for mobile-heavy sessions—clear paths from browse to basket, obvious delivery and policy messaging, and performant listing pages for larger ranges.
- Handed over with training on products, inventory hygiene, discounts, and content updates so the team can operate day to day and scale into busier periods confidently.
Results
A real first-party channel
The business moves from an ad hoc or absent online presence to a single Shopify store that represents the full range and can support ongoing trading.
Room to merchandise with intent
Collections, seasonal storytelling, and campaign landers are practical to run in-house, keeping the site current when buying patterns shift.
Smoother day-to-day operations
Staff work inside a familiar admin model for catalogue and orders, cutting friction between what marketing wants to highlight and what customers experience at checkout.
We needed our first serious online shop—not a half-measure. Codestern put us on Shopify with everything built properly from day one: the site, the content, and a checkout customers can trust. The team can update ranges and seasonal pages without chasing developers, which matters hugely when tourist seasons swing.
Focus areas
- Shopify
- B2C e-commerce
- Campaign & collection UX
- Checkout & payments
- Mobile-first retail
- Content & SEO structure