Corporate & consulting
Airotreat
WordPress corporate site — industrial air quality
Airotreat serves industrial buyers around air quality monitoring, treatment, and related services. The project was led by explicit requirements and design intent—not experimentation mid-flight. Codestern built a complete WordPress corporate site that maps those ideas into production: sector- and service-oriented pages, specialist enquiry routes, and room to expand case-style content over time, without overstating outcomes or obligations to third parties.
Industry: Industrial environmental solutions
Airotreat brought clear design direction and content goals for a professional industrial web presence. Codestern delivered the full page and section set on WordPress against that brief, refined with stakeholders, then launched and handed over with guidance on maintaining the CMS—so marketing can evolve proof points and service detail without rebuilding the theme.
The challenge
- Industrial buyers skim for relevance first: offerings, sectors served, and how to engage a specialist need to be obvious within a few scrolls.
- The business needed a site that reflects deliberate creative direction—layout, tone, and hierarchy—rather than a generic B2B template.
- Technical and operational topics can intimidate non-specialist readers; structure and typography had to separate executive scanning from deeper detail.
- The team required WordPress so service descriptions, project snapshots, and contact pathways can be updated by staff, not only by developers.
What we did
- Implemented WordPress end to end according to the articulated design and content requirements—each section and page type scoped in advance was built and styled for production.
- Organised the IA around how buyers explore: problem context, service pillars, sectors, and clear contact or enquiry CTAs suitable for long sales cycles.
- Built flexible content patterns (hero, body, calls to action, repeatable highlights) so future case snippets or resources slot in without redesign.
- Applied performance and accessibility discipline appropriate for corporate industrial audiences who may browse from offices, plants, or mobile in the field—without making statements that belong in contracts or regulatory filings.
Results
Design intent on a CMS teams can run
The public site reflects the agreed visual and structural direction while remaining editable in WordPress for day-to-day updates.
Clearer paths to the right conversations
Visitors see how Airotreat positions its services and can reach the team through purpose-built enquiry flows instead of hunting for contact detail.
Room for proof and growth
The content model supports richer pages and sector stories over time as the marketing programme matures—without re-architecting the whole property.
We had a clear picture of how we wanted to look and what the site needed to cover. Codestern executed it on WordPress page by page—professional, technical where it matters, and straightforward for our team to update. Enquiries land where we expect, and we’re not wrestling the CMS to publish changes.
Focus areas
- WordPress
- B2B industrial
- Design-led templates
- Service & sector IA
- Lead & enquiry flows
- Performance & accessibility