Why accessibility matters for your business

Accessibility expands your audience and strengthens your brand. Over 1 billion people live with a disability; many rely on assistive technologies. Semantic HTML, proper heading structure, and keyboard navigation make your site usable for everyone.

It's also good for SEO. Search engines favour well-structured, readable content. Alt text for images, descriptive links, and clear labelling help both users and crawlers. WCAG 2.1 guidelines give a practical checklist — aim for Level AA as a baseline.

We build accessibility into every project: colour contrast, focus indicators, and screen-reader-friendly markup. It's not an afterthought — it's part of our definition of done.

Colour contrast is often overlooked. Text should have at least 4.5:1 contrast against its background (3:1 for large text). Don't rely on colour alone to convey information — use icons, labels, or patterns as well. Colour-blind users need other cues.

Keyboard navigation is essential. Every interactive element must be reachable and operable via keyboard. Visible focus indicators help users know where they are. Test your site with Tab only — no mouse. Fix any traps or dead ends.

Screen readers depend on structure. Use headings in order (h1, h2, h3). Add alt text to images that convey information; decorative images can have empty alt. Form fields need associated labels. ARIA can help when HTML falls short, but prefer semantic HTML first.